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Post Malone joins the celebrity rosé bandwagon

The bottle: Maison No. 9 rosé wine, $21.99

The back story: These days, it’s not enough for a pop star to record a hit album or be nominated for a Grammy. The true mark of success? Having your own rosé.

And so Post Malone, the multi-platinum artist behind such chart favorites as “Rockstar” and “Circles,” has launched Maison No. 9, a pink sipper created in collaboration with wine and spirits entrepreneur James Morrissey and longtime music manager Dre London. Malone has plenty of competition: Other musicians and celebrities with rosé brands include Jon Bon Jovi, Kylie Minogue, Sting and John Malkovich. The rush clearly speaks to the surging popularity of the style: The rosé category has seen nearly 300% sales growth over the last four years, according to market researcher Nielsen.

See also:This ‘tantalizing’ under-$20 wine is the perfect sip to get you through coronavirus lockdown

In the case of Maison No. 9, the project began after Morrissey visited a rosé maker in the south of France that was, in his words, “producing incredible liquid.” Over a dinner last year with Malone and London, he shared his find and the two decided they wanted to participate in the venture, going so far as to visit the winery and come up with the right blend (rosé wines are made from a mix of different grapes). Malone also came up with the design of the bottle, which features a glass enclosure instead of the usual cork. “The level of detail we applied has been really special,” says Morrissey of the team’s efforts.

For Malone, this isn’t exactly his first venture into alcoholic territory. Earlier this year, he became the face of Bud Light Seltzer, when the brand was launched with an ad campaign during the Super Bowl.

What we think about it: Like many good rosés, Maison No. 9 is all about accessibility — it’s an easy-to-sip wine with a light, fruity flavor (think strawberries and peaches). Some might prefer a slightly drier style, but this works for us. The glass top is a sleek touch, but we found the wine more challenging to open and close versus a bottle with a cork (or a screw top, for that matter).

How to enjoy it: Rosés are wines that can easily be sipped on their own, particularly on a hot summer night. But this will pair well with fish, chicken or salads — in effect, lighter meals for warmer weather.

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